Small businesses obviously have many challenges, with many considerable decisions coming across business owners’ desks everyday. Budgetary concerns are constantly a big one, but the one that owners must inevitably face is addressing those tasks that they outsource. Outsourcing to vendors that specialize in certain fields are vital in creating and maintaining great work, which […]
Month: November 2012
Sacrificing quality because of budgets
You get what you pay for. We have all heard that cliché. But there is some truth to it. As a Denver based marketing and advertising agency, Encite works with many small businesses on a variety of projects including website creation, direct mail and social media management. One of the biggest challenges in working with […]
Huge marketing and advertising blunder: American Apparel
I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]
Would you take your product off the market?
Any business would give just about anything to build a loyal client base. In fact, many do give everything attempting just that. Unfortunately, due to poor marketing and advertising, business decisions or an inferior product, failure for many businesses is a reality. So if you were a small business fortunate enough to have a loyal […]