I really enjoy working directly with Encite’s small business clients. They are innovative, driven and hard working business people with a passion for their companies, industry and customers. My role as president of an advertising and marketing agency sometimes requires me to be in confrontational situations or have uncomfortable conversations. This is the nature of […]
The fall sports season is upon us. College football is in full swing, professional football has already had a few headlines, and European soccer has produced the leaders of the league. All we need now is for the National Hockey League to get their stuff together, hammer out a deal, and get the season underway. […]
During the course of running a marketing and advertising agency, I have worked on the design and layout of hundreds, if not thousands, of creative projects including print, direct mail, corporate identity, website & online and public relations. It is hard not to have a personal investment in the artwork that we produce here at […]
I am involved in several business, trade and networking groups here in Denver. They vary from government groups to alumni associations to charity organizations. I am active in these groups for a variety of reasons, but they ultimately help me acquire business for my marketing and advertising agency. One of the groups that is close […]
Attending after hours networking events, alumni affairs and interesting seminars are just one strategy owners and employees of a marketing and advertising agency such as mine might implement to foster new business, expand our network or drink beer. Fortunately for me, the owner of American Databank (a former employer of mine) invited me to a […]
So are Facebook and Twitter a forum for people to post pictures of them doing foolish things or showing what they had for dinner? Is it a sales platform for Coke and Comcast to engage consumers? Can B2B companies use them as part of their marketing mix? The answer is yes to all these questions, […]
Starting a small business is an enormous task. From registration to hiring to inventory, owners are tasked with a lot of work. Then an owner has to start to think of how to promote their business. How do I get people in the door or to my site? The Internet is full of websites that […]
Continuing to educate myself is very important to me. After college, many graduates think, “Awesome! I don’t have to study anymore.” Couldn’t be further from the truth if you want to be successful. So, I receive many articles in my inbox and read many more through the Internet and industry websites. This morning an article […]
Yesterday, I received an unsolicited phone call from an individual currently looking for a job, but he wasn’t asking me for one. I had never heard of this individual nor did I even have a vague connection with him on Social Media. He had an upcoming interview with a past employer of mine and had […]
Ready. Fire. Aim. Nahhhh, that’s too cliché. Throw it at the wall and see what sticks? Ummmm, a little too graphic. How about this: Let’s play it by ear. Ever used any of these phrases when implementing a project or initiative? If so, it probably costs you more than it should have. The phrase strategic […]