Logos. Websites. Marketing Material. Are these the only marketing and advertising channels you think of that represent your company, its products and brand? Do you think once the branding team establishes these visual identities you are finished? So much more goes into your brand besides just these three deliverables. Messaging, trade shows, public relations, direct […]
I just happened across this infographic talking about the wildly popular MAD MEN television show. Although this is very interesting, I would have to disagree with Carrington College’s salary for Don Draper. They have him making $80,000 per year in 2010 dollars which is exceptionally low, especially for top talent producing the best campaigns. What […]
In consumer-packaged goods, the beverage category is overwhelmingly competitive. Not only are brands competing with their own product lines, they vie against similar products from direct rivals as well as indirect competitors that provide substitute products. Considerable time, money and manpower is spent evaluating, researching and discussing new flavors, packaging, promotional campaigns, marketing and advertising […]