Over this past Labor Day, I was lucky enough to get to spend time with some good friends and family. A BBQ or two, some good college football and a few cold beers made it a great time. But while I was enjoying these cold beers, I got involved in a conversation with a fellow […]
Corporate America is killing innovation…by setting up simple rules… I was speaking with a friend of mine the other day who is the local manager of a well known retail store. She is a very smart, articulate and driven individual. She is definitely an asset to, not only the local store, but the retail chain […]
Well it has been a few months since I have submitted a post. After being laid off I have actually been pretty busy with a variety of projects. In addition to performing some contract marketing and design work, I have also been involved in a variety of projects including a couple non-profits, my alma mater’s […]
As we continue to be mired in a deep recession, it is as important as ever to concentrate on your brand image. Whether you are concerned with your personal brand or your company’s brand, it is so important ensure you are open, genuine and transparent to your public. That said, I have seen companies sacrifice […]
Three days ago, I was informed that my position is being terminated and my services are no longer needed at my employer. That said, I was really surprised at these turn of events since the recession really hadn’t affected my company. We weren’t closing down offices and having massive layoffs like many firms across the […]
Every organization has procedures and processes that they have implemented to creative uniformity, improve efficiencies and ensure everyone follows the rules. Now, some of these measures are straight-forward and no-brainers such as employees arriving on time or a sexual harassment policy. But there are other initiatives that firms implement that they need the entire organization […]
Scenario: I am speaking with a sales professional (and I would use this term loosely)who I inform that we will not be renewing our ad space with this year. I relay to her that I am also a marketing professional and see the value of her offering and the customer segment that it targets. She […]
We all do it. We have all heard it. “I don’t have time to get that done. I am SOO busy, I never got around to blah, blah, blah..” The real reason for most of this is: we re-prioritize what we want to do and what YOU want me to do doesn’t fit into my […]