Every organization has procedures and processes that they have implemented to creative uniformity, improve efficiencies and ensure everyone follows the rules. Now, some of these measures are straight-forward and no-brainers such as employees arriving on time or a sexual harassment policy. But there are other initiatives that firms implement that they need the entire organization […]
Scenario: I am speaking with a sales professional (and I would use this term loosely)who I inform that we will not be renewing our ad space with this year. I relay to her that I am also a marketing professional and see the value of her offering and the customer segment that it targets. She […]
We all do it. We have all heard it. “I don’t have time to get that done. I am SOO busy, I never got around to blah, blah, blah..” The real reason for most of this is: we re-prioritize what we want to do and what YOU want me to do doesn’t fit into my […]