Month: February 2019

Some of the buzzwords you’ll encounter when speaking to marketing professionals are born from the rapidly changing nature of our industry. Omnichannel marketing is a prime example.

Every industry has its own specialized language. The marketing world, however, seems especially rife with buzzwords – some more difficult to decode that others.

As advertising experts, it’s our job to solve problems. From driving new business, to increasing awareness, to encouraging sales, solving problems is really all we do.