Year: 2019

13 Dec 2019

UX Design Rules to Live By

We’ve all been there. You land on a webpage, thinking your questions will be answered; your problems solved… and then, you realize you have no idea where to go. The layout is sloppy, the design makes no logical sense, and you’re back to square one.

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02 Dec 2019

Paid vs. Organic Social Media: What’s the difference?

Social media culture is changing almost constantly, so it’s understandable that sometimes the terminology can get a little confusing. One of the most common question marks in regards to online advertising is the difference between organic and paid social media.

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23 Oct 2019

Behind the Brand: MVMT

We incorporate MVMT watches into our new business development initiatives regularly, and we’re big fans of what they’re doing! Check out this video to learn a little more.

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16 Sep 2019

Marketing to: Baby Boomers

Not to sound like a Baby Boomer right off the bat here, but it really does seem like everything – at least in terms of advertising – revolves around Millennials these days.

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04 Sep 2019

Marketing to: Generation X

We spend a lot of our time these days talking about Millennials and Baby Boomers, but there’s a large group situated right in between the two that makes up a huge segment of potential customers for companies and ad agencies to target.

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26 Aug 2019

Marketing to: Millennials

When you look at a group of people you want to target, it’s important to understand their specific characteristics, needs, and means of communication. Gender, race, socioeconomic class, and more feed into these personas, but there’s another differentiator that shouldn’t be overlooked: generational cohorts. 

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03 Aug 2019

Today at the Office: Jeff!

Hey, we’ve all got our guilty pleasures… but we’ve gotta be honest, we were a little surprised by Jeff’s. Get a peak at ad agency life and stay tuned for the next episode of ‘Today at the Office’!

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02 Aug 2019

Decoding Advertising Buzzwords: Low-Risk, High-Yield

The best marketing strategy is the one that will get you the results you need, and quickly. Sometimes, the best way to achieve those results is to target the audience that you already know will be most receptive to you. Not only does this maximize your potential return on investment, it increases efficiency.

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