Month: April 2019

Something we talk about a lot on this blog (not to mention in our office on a day-to-day basis) is how to cut through the clutter of the current advertising environment. The most valuable thing to any ad agency is engagement.

According to Wikipedia, the definition of clickbait is “…a text or thumbnail link that is designed to entice users to follow that link and read, view, or listen to the linked piece of online content.”

Big data is, well, a big term to unpack.