Month: April 2023

Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI.  As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece, TV ad prices for primetime […]

A Marketing Agency Take: Streaming TV like Netflix, HBO, Hulu and the like offers advertisers a new in with a younger audience.  The targeting is more precise, and the pool of streaming-exclusive viewers is only growing – there will be more than 80 million cord-cutting US households by 2026.  In this article, we’ll dive into […]