Do your clients trust you? Would they refer you to others? Do they take your calls every time?
Think about the best relationships you have had in your life. Those friends you grew up with. The group you shared the experience of college with. Those are the most solid relationships I have in my life. Any one of those people, I would do anything for. The camaraderie between us is solid, shared and significant.
Create that kind of relationship with everyone in your professional life. Three points to keep in mind to do that.
1. Be authentic- people aren’t stupid. Well, some are, but most people can tell if you are trying to pull a fast one on them.
2. Find shared interests- most everyone can find some common ground with anyone. Find those interests. Kids, hobbies, sports, movies, books, etc
3. Communicate often- every call doesn’t have to be a sales call. A quick email sharing a news article about your shared interests keeps your name in front of the prospect. Make sure you are keeping points 1 and 2 in mind when you are doing this. If you are off point, you could harm the relationship.