In consumer-packaged goods, the beverage category is overwhelmingly competitive. Not only are brands competing with their own product lines, they vie against similar products from direct rivals as well as indirect competitors that provide substitute products. Considerable time, money and manpower is spent evaluating, researching and discussing new flavors, packaging, promotional campaigns, marketing and advertising […]
Several years ago, I was introduced to a group called the Denver Active 2030 Club (DA2030.com) by a friend of mine. They were a group of young professionals that ran an organization committed to raising money for local at-risk youth. After being sidetracked for the last couple of years, I finally joined the group this […]
Pizza Patron, a small pizza chain that has 2 locations here in Denver, put together a promotion where they give out free pizzas on June 5 as long as you order it in Spanish. Their core demographic is the Spanish speaking population where they see 60% of their business. It has caused quite an uproar […]
During the course of working for marketing agencies, including my own, I have encountered some great insights. Some are what I expected and some take me completely by surprise. Finding out that a current small business client hasn’t a lick of marketing training or a creative bone in their body doesn’t surprise me. Seeing that […]
Joomla. Drupal. Wordpress. Designers’ preferences for different platforms vary from person to person. I am not here to argue that point. That could be an endless task that would have really no clear-cut winner. It’s like arguing whether your sports team is better than another. The people that you will be arguing with are very […]
I never lose a client. Ummmm, yeah. Much to our chagrin, we all lose clients. They leave for a variety of reasons. Some of which we can understand: management change, internal employee adjustments, budget cutting, etc. The ones that really chap our hide are losing a client because of our mistakes, lack of oversight or […]
Consumer attention is at a premium. We all know that. By some accounts, consumers are exposed to 3000 advertising messages per day. 3000 PER DAY! If you think about it, that number makes sense. From television commercials to direct mail to outdoor advertising such as bus stop benches and billboards, it is impossible to avoid […]
Are you spending your time creating conflict? Fighting every little detail? You are missing opportunities. You are missing creating lasting, fulfilling and profitable relationships. Creating conflict because of your ego, pride or self glorification only hinders your ability to make genuine connections, have work that is enjoyable and wallow in success. Concentrate on those things […]
Do you address the concerns your clients present to you? OR, do you attempt answer the question just to get out of the conversation? Clients ask hard questions that may make you have to admit your shortcomings. Sound advice: do not avoid the hard questions. Be upfront and honest with your clients and they will […]
Jimmy John’s, a nationwide sandwich chain, launched a “Customer Appreciation” promotion last week here in Colorado. They offered their 8” sub sandwiches for $1 from 11am-3pm. Needless to say, a few people showed up to their locations today as you can see from the picture below. Now, some might argue at the reason for this […]