The team at Encite International want to wish you and your family a happy holidays and joyous new year! We feel it’s very important to spend time with your loved ones this holiday season and this time of year is the perfect time to do that. This is also a time you should take to […]
Alright marketers, continuing on the topic of storytelling, we are going to discuss when to tell your story and topics under this such as the frequency and availability of the content. One of the most appealing benefits of storytelling is audience engagement. Unlike typical advertisements that people just want to fast-forward through or click the […]
Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]