As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]
Brand positioning, much like brand perception, is referring to where your brand appears in the mind of a customer. This as well, should be included in your brand strategy. Differentiation or positioning, is attempting to create a niche for your brand that separates the company from the competitors in the market. In today’s business world, […]
Brand perception is all based off of your customers attitude toward your brand. Perception is the perceived value of your brand and you want this to be positive! Haven’t you heard the saying: the company is only as good as the customers perceive it to be?! Don’t lose sight of our previous post on Brand […]
In the upcoming weeks, Encite International, will be posting content in a series on branding. As stated in a previous blog post, many companies reach out to local marketing agencies to assist them with their brand needs. But why? How important is brand strategy for company? Brand strategy is the guiding light behind a company, […]