Consumer attention is at a premium. We all know that. By some accounts, consumers are exposed to 3000 advertising messages per day. 3000 PER DAY! If you think about it, that number makes sense. From television commercials to direct mail to outdoor advertising such as bus stop benches and billboards, it is impossible to avoid […]
Are you spending your time creating conflict? Fighting every little detail? You are missing opportunities. You are missing creating lasting, fulfilling and profitable relationships. Creating conflict because of your ego, pride or self glorification only hinders your ability to make genuine connections, have work that is enjoyable and wallow in success. Concentrate on those things […]
Do you address the concerns your clients present to you? OR, do you attempt answer the question just to get out of the conversation? Clients ask hard questions that may make you have to admit your shortcomings. Sound advice: do not avoid the hard questions. Be upfront and honest with your clients and they will […]
Jimmy John’s, a nationwide sandwich chain, launched a “Customer Appreciation” promotion last week here in Colorado. They offered their 8” sub sandwiches for $1 from 11am-3pm. Needless to say, a few people showed up to their locations today as you can see from the picture below. Now, some might argue at the reason for this […]
Your company’s brand is one of the most important assets your company has, even though it isn’t tangible and cannot be accounted for as a line item on a balance sheet. Maintaining a positive brand image is a constant task that should be a priority in businesses. The one aspect of brand image that people […]
We provide strategic marketing planning, from initial idea to final launch. Every marketing project or campaign starts in our “idea factory,” and then travels through an 8-step proven process of evaluation and execution.
We develop visual identities for small businesses, corporations, organizations, groups, and even individuals. Branding, logos, messaging…we’ll create clean, consistent, striking images and words that resonate with people.
Gambling should be left to Vegas. I like to think of it as a bit of entertainment, not a something to rely on. I suppose there are some professional gamblers that will disagree with me, though! In business, we tend to gamble in certain aspects of our company. Why is that? Due diligence is very […]
Technology has changed our lives. In most cases, for the better. No question about it. Keeping in touch with friends, family and business associates is easier than ever. Email, Social Media and texting has become ubiquitous in our society and lifestyle. However, these tools aren’t always the most appropriate communication channels. Using them exclusively can […]
Over the last several days, I have been traveling to attend a conference that one of my clients puts on twice a year. The Rocky Mountain Asphalt User Producers Group (RMAUPG- long name and Acronym, I know). The mission of the organization is, in short, to chat about what works in asphalt and what doesn’t. […]