Best Practices for Trade Shows Trade show participation might have dwindled for the past two years, but it’s on the rise once again. Making a good pitch at a trade show can help you to attract and inform members of your target audience both in person and in real time. We’ve created a list of […]
For every great logo, there a thousand bad ones – and it’s generally pretty easy to tell when something was rushed compared to something that was based in strategic thinking. If you’re just starting out and worried that you don’t have the ability to invest in a quality logo, try to remember that this is […]
The encite team has continuously evolved and expanded over the past few years. Our latest addition is Elaina Rollins, our new marketing intern. Elaina will support us from the inside in terms of administrative tasks, day-to-day operations of our social media marketing efforts, and email management. “Elaina has been a big help from day one,” […]
The explosive popularity of cloud-based solutions to sales and business operations over the past few years is undeniable. According to PRNewswire, the global SaaS market size is expected to increase by $99.99 billion by 2025. Safe to say, it’s a good time to be in this business. SalesForce takes up a huge portion of the […]
At encite branding + marketing + creative, we provide SMEs with full-service marketing and advertising solutions to help them achieve successful results. We’re an experienced team of marketers that employ a variety of modern techniques and technologies to deliver powerful branding and creative outcomes. Today, we’re excited to announce that we’ve been recognized on The […]
There are thousands of tactics that you can employ in your eCommerce strategy. But which of them are worth your time? Structuring your eCommerce strategy – from the functionality of the website itself to the way you do business – is a building block for any successful brand. Let’s dive into what we think the […]
Honestly, great doesn’t even begin to cut it. encite is an amazing place to work where achievements are celebrated, creativity is encouraged, and marketing muscles are flexed. We recently surveyed some of the employees at our (constantly growing and expanding) agency to find out what makes our workplace work. #1 Shared Learnings Tess Tobias, Content […]
The journey that potential customers take on their way to a purchase is what we like to refer to as the sales funnel. The problem is, while most businesses employ some sort of funnel, they’re rarely managed well. Things come up, appointments are missed, and lead lists are left in folders and forgotten about. When […]
Regardless of what products or services you offer, it’s important to make sure that when you’re speaking to your audience of potential prospects, you’re coming to them with content that is applicable, engaging and timely. Now that things are starting to slow down a bit fo the holiday season, it might be a good time […]
Let’s start with the basics. What are Google Ads? Google Ads is Google’s online advertising program that allows users to create ads that are designed to reach the specific audiences their products and services are targeted towards. Of course, there are many, many different advertising mediums, all with their own set of benefits. So, what […]