What exactly is SEO? Search Engine Optimization is the process of improving a webpage and improving it to increase visibility on search engines. SEO is separate from advertising as it focuses on a search engine’s organic results. It involves no payment for keywords and no negotiating with different search engine providers. It is not a […]
Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Event marketing is an excellent way to reach many customers quickly. At a base level, event marketing is a subset of the much larger sponsorship marketing category. It is the opportunity to support events in some way in exchange for being able to market your brand at the event. The current leaders in global sponsorships […]