We at Encite are proud of our 8-step marketing process. Developed by our President, Adam O’Leary, it has consistently led to successful marketing campaigns in short and financially efficient time-frames. But what does it entail? Now, we don’t want to spoil all of our surprises, but one of the most important parts happens right at […]
SEO stands for “Search Engine Optimization” and is the process of increasing site visits from natural search results by improving site relevance and usability and by increasing site community reputation. Wow that was a mouthful. Basically, SEO gets you more visits by making you appear higher on search result pages. This is done through improvement […]
It’s no hyperbole that web presence has become the most vital marketing strategy for small businesses. Yet, it remains one of the most daunting projects for the untrained. There is so much to know from the myriad of coding languages to the aesthetic decisions behind website design. We are going to attempt to clear up […]
Marketing is a fickle profession to say the least. Everything we do, every advertisement, every press release, every product is laid bare to the ever-changing mood of public opinion. Our job as marketers is to leverage what we know about societal behaviors to help clients sell and grow their business. Many aspects of our profession […]