We’ve all heard the phrase “It’s not what you know, it’s who you know.” While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]
You’ve got a solid product, a loyal customer base, and a great sense of brand identity. So what’s missing? One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]
We at Encite are proud of our 8-step marketing process. Developed by our President, Adam O’Leary, it has consistently led to successful marketing campaigns in short and financially efficient time-frames. But what does it entail? Now, we don’t want to spoil all of our surprises, but one of the most important parts happens right at […]
Marketing is a fickle profession to say the least. Everything we do, every advertisement, every press release, every product is laid bare to the ever-changing mood of public opinion. Our job as marketers is to leverage what we know about societal behaviors to help clients sell and grow their business. Many aspects of our profession […]
Buzz Marketing is one of the most challenging marketing methods available, but can also be one of the most effective. Buzz Marketing is a viral marketing tactic that works to maximize word of mouth communication of your crafted brand image or message. Basically, your tactics get people to talk about your business, your product or […]
Running a small business of any kind is difficult. Most small businesses in the United States fail after a couple of years, and most take longer than that to become profitable. Marketing firms in Denver can help small businesses by giving them the tools to advertise effectively, but all the bells and whistles in the […]
Most products and services in the marketplace aren’t groundbreaking and innovative. They are a commodity and “me too” concepts with very little differentiation between them. That is not to say that they can’t be successful. It will just take a bit more work to get there. Marketing and advertising works. I think we can agree […]
Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]
While working with a variety of small businesses here in Denver, I have heard many great ideas, concepts and business plans. In fact, that is what an advertising and marketing agency is ultimately on the look out for: original and novel thoughts paired with the people courageous enough to pursue them. This past weekend, I […]
The old cliché of being at the right place at the right time applies to me. In fact, I think it applies to everyone. Most of us think this cliché means they happen to be driving through a neighborhood right when the house they want goes on the market. I know that it is more […]