Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]
As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]
As we have previously discussed in our blog on ‘Changing Company Image – Rebranding,’ there are often decisions company’s are forced to make regarding their brand image and assessing if rebranding should occur. Once a decision to rebrand has been chosen it is important to understand the pros and cons of making that change. When […]