An impressive panel lineup was the focus of Colorado State University’s Alumni Association presentation entitled Employee Attraction and Retention in an Upswing Economy, a long title for a great event. The panel included local business leaders from small business, large corporations and sole proprietorships. Companies such as CH2Mhill, Humana and CoBank were well represented. For […]
Last week, Batman star Christian Bale traveled here to Colorado to visit the victims of the Aurora Theater Shooting. I have read some articles that question whether the visit was purely a publicity stunt to receive favorable press, but the majority of the commentary insists this was a genuine gesture on Bale’s part with no […]
Logos. Websites. Marketing Material. Are these the only marketing and advertising channels you think of that represent your company, its products and brand? Do you think once the branding team establishes these visual identities you are finished? So much more goes into your brand besides just these three deliverables. Messaging, trade shows, public relations, direct […]
I just happened across this infographic talking about the wildly popular MAD MEN television show. Although this is very interesting, I would have to disagree with Carrington College’s salary for Don Draper. They have him making $80,000 per year in 2010 dollars which is exceptionally low, especially for top talent producing the best campaigns. What […]
In consumer-packaged goods, the beverage category is overwhelmingly competitive. Not only are brands competing with their own product lines, they vie against similar products from direct rivals as well as indirect competitors that provide substitute products. Considerable time, money and manpower is spent evaluating, researching and discussing new flavors, packaging, promotional campaigns, marketing and advertising […]
Several years ago, I was introduced to a group called the Denver Active 2030 Club (DA2030.com) by a friend of mine. They were a group of young professionals that ran an organization committed to raising money for local at-risk youth. After being sidetracked for the last couple of years, I finally joined the group this […]
Pizza Patron, a small pizza chain that has 2 locations here in Denver, put together a promotion where they give out free pizzas on June 5 as long as you order it in Spanish. Their core demographic is the Spanish speaking population where they see 60% of their business. It has caused quite an uproar […]
During the course of working for marketing agencies, including my own, I have encountered some great insights. Some are what I expected and some take me completely by surprise. Finding out that a current small business client hasn’t a lick of marketing training or a creative bone in their body doesn’t surprise me. Seeing that […]
Joomla. Drupal. Wordpress. Designers’ preferences for different platforms vary from person to person. I am not here to argue that point. That could be an endless task that would have really no clear-cut winner. It’s like arguing whether your sports team is better than another. The people that you will be arguing with are very […]
I never lose a client. Ummmm, yeah. Much to our chagrin, we all lose clients. They leave for a variety of reasons. Some of which we can understand: management change, internal employee adjustments, budget cutting, etc. The ones that really chap our hide are losing a client because of our mistakes, lack of oversight or […]