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Category: General
Advertising
Some of the old-school advertising still works quite well! We offer complete integrative marketing, which can include: direct mail, print advertising, public relations, promotion and other innovative marketing mix strategies.
Marketing Doesn’t Work
As I continue to work as a Independent Marketing Consultant, I keep having the same discussion with some of my clients. Now keep in mind my clients are typically small business owners who are very good at running their own individual businesses, but tend to have challenges in areas such as finance, HR and marketing. […]
Labor Day Realization
Over this past Labor Day, I was lucky enough to get to spend time with some good friends and family. A BBQ or two, some good college football and a few cold beers made it a great time. But while I was enjoying these cold beers, I got involved in a conversation with a fellow […]
Sheep…mere sheep!
Corporate America is killing innovation…by setting up simple rules… I was speaking with a friend of mine the other day who is the local manager of a well known retail store. She is a very smart, articulate and driven individual. She is definitely an asset to, not only the local store, but the retail chain […]
I am “just a student”
Well it has been a few months since I have submitted a post. After being laid off I have actually been pretty busy with a variety of projects. In addition to performing some contract marketing and design work, I have also been involved in a variety of projects including a couple non-profits, my alma mater’s […]
A Quick Way to Ruin Your Reputation
As we continue to be mired in a deep recession, it is as important as ever to concentrate on your brand image. Whether you are concerned with your personal brand or your company’s brand, it is so important ensure you are open, genuine and transparent to your public. That said, I have seen companies sacrifice […]
I Got Laid Off! A Few Thoughts….
Three days ago, I was informed that my position is being terminated and my services are no longer needed at my employer. That said, I was really surprised at these turn of events since the recession really hadn’t affected my company. We weren’t closing down offices and having massive layoffs like many firms across the […]
What Everyone Should Know About Internal Marketing
Every organization has procedures and processes that they have implemented to creative uniformity, improve efficiencies and ensure everyone follows the rules. Now, some of these measures are straight-forward and no-brainers such as employees arriving on time or a sexual harassment policy. But there are other initiatives that firms implement that they need the entire organization […]
The Scenario
Scenario: I am speaking with a sales professional (and I would use this term loosely)who I inform that we will not be renewing our ad space with this year. I relay to her that I am also a marketing professional and see the value of her offering and the customer segment that it targets. She […]