As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]
Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]
“The consumer is not a moron; she is your wife” – David Ogilvy I believe this is one of the most powerful quotes in all of marketing, and in business in general. In our day to day, when we are surrounded by our coworkers and peers, it can be so easy to fall into a […]