Month: September 2024

A brand strategy communicates your mission, explains your vision, and clues your target audience into why they should care. That’s some pretty heavy lifting.  Let’s dive into some critical components of a successful brand strategy and how each contributes to longevity and success.  Understanding Your Target Audience The best way to get the information that […]

Video content is huge right now, and for good reason. According to HubSpot research, 62% of consumers have watched video content to learn about a brand or product in their research phase of the buying cycle.  Why is that?  It’s pretty simple, actually. Videos are visually captivating in a way that static ads can struggle […]