There’s a lot that goes into making sure that your brand is more than just a balance sheet. Sure, there are internal conversations with your employees and updated communications plans that accurately reflect who you are and what you do, but all of these things should be driven by a user-centric way of thinking that […]
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The Danielson Group Hires encite as Brand & Marketing AOR
The Danielson Group, a group of consultants based in Chicago, IL, committed to realizing the potential for the proprietary Framework For Teaching (FFT) since it was first published in 1996, has hired encite as part of an updated marketing push in 2024. The deliverables will include brand messaging designed to promote the company’s institutes, online […]
SEO: Best Practices to Enhance Your Online Presence
There’s no way to get around it: the importance of ranking high on search engine results pages isn’t going anywhere. And, to be successful at it, you need a strategy. SEO tactics like keyword research, site architecture, and quality content all play an essential role in differentiating your site and your brand in the larger […]
Understanding Women’s History Month
As Women’s History Month comes to a close, we thought we should take the time to discuss why it exists in the first place. According to History.com, “the actual celebration of Women’s History Month grew out of a weeklong celebration of women’s contributions to culture, history and society organized by the school district of Sonoma, […]
Agencies, Freelancers, and In-House Marketing Departments: Pros, Cons and What You Need to Know
Once your brand hits a certain peak point, you’ll need some help if you want growth to remain sustainable. Now, the question is, what kind of help? It’s a question we’ve been asked many times, across many different conference tables and Zoom meetings and in conversation with potential clients of all shapes and sizes. And […]
What Do the Best Websites Have in Common?
When done well, websites can convey a wide breadth of information to all of your relevant audiences, all from the same place. For this reason, your website will be the primary point of communication between your brand and the people you’re trying to reach. Even when compared to email, social media, and other traditional advertising […]
Pickens Technical College Highlights Program Offerings with New Branded Marketing Materials from encite
For all of the advantages and opportunities that technical colleges and trade schools provide to students looking for a way to jump start their careers while paying less in tuition and fees, there’s certainly a disproportionate amount of stigma out there that seems to suggest that affordability equals low-quality education. Pickens Technical College doesn’t agree […]
The World of Marketing: Through the Eyes of Ali, Our Social Media Marketing Manager
Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more. Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from the University of Denver, and […]
How Partnering with a Marketing Agency Can Help Your Business Grow Faster
It’s a new year, so let’s dive in to how we can make the most of it together. Having an effective marketing strategy is the cornerstone of business success in today’s marketplace. That strategy can be based in traditional tactics, have a focus on digital marketing, or be an a la carte menu of what […]
Threads vs. X: What You Need to Know
Has Threads replaced Twitter? Or, in the interest of accuracy, X (we’re rolling our eyes, if you couldn’t tell), when it comes to its potential lifespan as a viable social media channel? Meta’s answer to X (formerly Twitter) is Threads, a relatively new app with a largely stagnant active user base since August. Even though […]