As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course […]
Whenever a new year starts, there is an influx of self-improvement articles, commentaries and lists. We here at Encite have been guilty of this although we can see some value in it. So we are going to provide one here today! In marketing and advertising, improvement is the key to successful initiatives, campaigns and programs. […]
The marketing and advertising industry is pretty unique. Marketing and advertising agencies can struggle with the varying dichotomies of the trade. This industry is objective given that clients are expecting a return on their marketing investment by seeing real gains in revenue, market share and brand recognition. It is also subjective on the creative side […]
You get what you pay for. We have all heard that cliché. But there is some truth to it. As a Denver based marketing and advertising agency, Encite works with many small businesses on a variety of projects including website creation, direct mail and social media management. One of the biggest challenges in working with […]