As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]
Brand positioning, much like brand perception, is referring to where your brand appears in the mind of a customer. This as well, should be included in your brand strategy. Differentiation or positioning, is attempting to create a niche for your brand that separates the company from the competitors in the market. In today’s business world, […]
Brand perception is all based off of your customers attitude toward your brand. Perception is the perceived value of your brand and you want this to be positive! Haven’t you heard the saying: the company is only as good as the customers perceive it to be?! Don’t lose sight of our previous post on Brand […]
In the upcoming weeks, Encite International, will be posting content in a series on branding. As stated in a previous blog post, many companies reach out to local marketing agencies to assist them with their brand needs. But why? How important is brand strategy for company? Brand strategy is the guiding light behind a company, […]
When narrowing down to a niche it can be tricky for any company. Now only are there niches in terms of target market to pick from, but there is also a niche for the products/services the company offers. It is important to understand the process on how to make strategic decisions on how to differentiate […]
2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]
Inclusion – the action or state of including or being included within a group or structure. What a definition… using the word include twice! 2018 has proven to be a time that emphasizes equality and diversity. You see “the trend” all over advertisements and integrated through marketing strategies. But what exactly is inclusive marketing and […]
Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]
Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]
As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]