Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Event marketing is an excellent way to reach many customers quickly. At a base level, event marketing is a subset of the much larger sponsorship marketing category. It is the opportunity to support events in some way in exchange for being able to market your brand at the event. The current leaders in global sponsorships […]
Want to read more great marketing content? Sign up for our newsletter which has exclusive articles! Kevin J. Ryan wrote an article on a new logo designer called Mark Maker, which uses highly complex algorithms to design a logo for your organization for free. He cited a few examples of terrible logo designs and looked […]
Ask any designer at an ad agency and they will tell you their job is critical to your business’s online success. Normally, when someone tells you that, you have to take what they say with a grain of salt. But in this case, they’re right. A good marketing agency will of course walk you through […]
Branding is one of the most complex and difficult things an ad agency can do for its clients. This is because branding is a psychological task. It centers on what customers think about your brand as a company and where it fits in with their needs and wants. In order for your business and brand […]
As a small business owner, your brand and your reputation is all you have. All the capital in the world will only succeed in helping you fail slower if you don’t actively manage your brand and your brand’s reputation. If you have a large part of your business come through the Internet, whether through advertising […]
If you’re a small business owner with any kind of online presence, you know how important it is to keep your target audience engaged with your online content and the look of your website. There are many websites advertising and offering services to millions of consumers around the world, and even in your local area, […]
In the world of online marketing, first impressions are everything. Many customers, especially those looking for products or services to order directly from your website in the moment they enter the site, will not bother with a website that is hard on the eyes, hard to navigate, hard to read, or doesn’t feel legitimate. This […]
Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]
Small businesses these days are losing faith in their marketing agencies and the strategies they offer for a number of reasons. Obviously, if a marketing plan isn’t focused on their target audience or it doesn’t highlight the best attributes of a business to bring in more foot traffic and web traffic, it’s easy to lose […]