Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
When you look at the world’s most successful brands, what comes to mind? What keeps customers coming back? In most cases, familiarity plays a huge role in client retention. Think about it – you can walk into a McDonald’s anywhere in the country and find a Big Mac on the menu. It doesn’t really […]
We’ve all heard the phrase “It’s not what you know, it’s who you know.” While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]