In desperate need of some couch time this weekend? We feel ya. Turn your brain off and enjoy some of our favorite binge-able series available to stream on Netflix right now. Mad Men Okay, this might be a biased choice. Mad Men is a romanticized depiction of what it was like to work in […]
If you’ve kept up with the news lately, you may have noticed some otherwise successful companies getting themselves into hot water with consumers. Last week, Build-A-Bear’s one-day “Pay Your Age” sales promotion created chaos in malls across America, causing local authorities to intervene in some cases. While the idea sounded great on paper, stores […]
We all can think of brands who have a promise to their customers… stumped? Let’s define what a brand promises is, why it’s important and then talk about a few of the iconic brand promises. Brand promise is similar to brand values and purpose – it is the connection between their perception of what your […]
As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]
Brand positioning, much like brand perception, is referring to where your brand appears in the mind of a customer. This as well, should be included in your brand strategy. Differentiation or positioning, is attempting to create a niche for your brand that separates the company from the competitors in the market. In today’s business world, […]
Brand perception is all based off of your customers attitude toward your brand. Perception is the perceived value of your brand and you want this to be positive! Haven’t you heard the saying: the company is only as good as the customers perceive it to be?! Don’t lose sight of our previous post on Brand […]
In the upcoming weeks, Encite International, will be posting content in a series on branding. As stated in a previous blog post, many companies reach out to local marketing agencies to assist them with their brand needs. But why? How important is brand strategy for company? Brand strategy is the guiding light behind a company, […]
Company culture is the core identity of a business. The bigger question is what all is comprised within the broad spectrum of company culture? According to various sources company vision, values, norms, systems, symbols, language, assumptions, beliefs and habits are all contributing factors. Your company’s culture is already preexisting within your organization – employees, founders, […]
When narrowing down to a niche it can be tricky for any company. Now only are there niches in terms of target market to pick from, but there is also a niche for the products/services the company offers. It is important to understand the process on how to make strategic decisions on how to differentiate […]
2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]