Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more. Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from the University of Denver, and […]
It’s a new year, so let’s dive in to how we can make the most of it together. Having an effective marketing strategy is the cornerstone of business success in today’s marketplace. That strategy can be based in traditional tactics, have a focus on digital marketing, or be an a la carte menu of what […]
Has Threads replaced Twitter? Or, in the interest of accuracy, X (we’re rolling our eyes, if you couldn’t tell), when it comes to its potential lifespan as a viable social media channel? Meta’s answer to X (formerly Twitter) is Threads, a relatively new app with a largely stagnant active user base since August. Even though […]
Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy. 1. Start as early as you can If you want to get ahead […]
As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry. New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things […]
In this blog post, we’ve outlined some tips as well as common mistakes that people make when first navigating the world of Google Ads. When done correctly, the platform can help to increase visibility and skyrocket sales. Here’s how to leverage it successfully: Google Ads is a crucial tool that can take your business to […]
The Essentials of Modern Digital Marketing The digital world is constantly changing, meaning that marketers need to constantly be adapting. There are of course some tried and true marketing strategies that still stand up to the test of time, but print ads aren’t all that’s paying the bills for advertising agencies these days. Year after […]
Some brands become defined by their flagship products or most popular service offerings. For instance, the list of products that fall under the Coca-Cola umbrella is huge – but nobody immediately thinks of Dasani water or Minute Maid juice when they think of the brand as a whole. And while we’re not here to downplay […]
A personalized public relations strategy is an under appreciated key to business success. While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy is put into practice. PR […]
We’ve all heard the saying “If it ain’t broke, don’t fix it.” Well, we couldn’t disagree more. Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a difference between the words […]