How do you add user generated content into your marketing? Asking fans and customers help you with your marketing is a great idea! It gets them engaged with the brand while taking another task off your plate. A great way to add user generated content to your marketing is to ask fans and customers to […]
As a full service advertising agency, we get a bunch of questions and alot are the same. Other people have the same questions, so here is our regular post to answer those questions! BIZ QUIZ TUESDAY! (sometimes it’s Mondays…but this time it is Tuesday) How do I build my brand? Many advertising agencies have this […]
Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]
Advertising agencies have adapted to new marketing tools very well over the years. In fact, a certain advertising agency (not mentioned) has pioneered several new initiatives that are now common practice. With online communities and social media becoming an ordinary ritual for millions, marketing agencies use this instrument to create awareness, promote sampling and establish […]
I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]