Category: General

Big data is, well, a big term to unpack.

Our phones are, at this point, basically an extension of ourselves. In fact, according to a recent report, nearly 60% of all online traffic is driven by smartphones.

Whether you’re a tried and true Coloradan with a passion for all things outdoors or a recent transplant to Denver who doesn’t even own a pair of hiking boots, chances are you’re familiar with Patagonia as a brand.

In an age of smartwatches and smartphones, it would only make sense that marketing would have a “smart” counterpart.

Some of the buzzwords you’ll encounter when speaking to marketing professionals are born from the rapidly changing nature of our industry. Omnichannel marketing is a prime example.

Every industry has its own specialized language. The marketing world, however, seems especially rife with buzzwords – some more difficult to decode that others.

As advertising experts, it’s our job to solve problems. From driving new business, to increasing awareness, to encouraging sales, solving problems is really all we do.

It’s time for you to hear a hard truth – your marketing campaign could be the most creative, effective messaging that’s come out of your ad agency in years, but if it doesn’t provide you with a return on your investment, it’s all for nothing.

Now more than ever, the digital marketplace is in a constant state of flux. This can make staying on top of trends challenging. Because of how quickly things are changing, keeping track of what’s changing in the marketing industry can feel like a full-time job.

One of the biggest challenges in today’s marketing landscape is simply being heard. How do you strike a balance between connecting with your customers and overloading them with information?