We’ve all heard the phrase “It’s not what you know, it’s who you know.” While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]
You’ve got a solid product, a loyal customer base, and a great sense of brand identity. So what’s missing? One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]
We all can think of brands who have a promise to their customers… stumped? Let’s define what a brand promises is, why it’s important and then talk about a few of the iconic brand promises. Brand promise is similar to brand values and purpose – it is the connection between their perception of what your […]
Company culture is the core identity of a business. The bigger question is what all is comprised within the broad spectrum of company culture? According to various sources company vision, values, norms, systems, symbols, language, assumptions, beliefs and habits are all contributing factors. Your company’s culture is already preexisting within your organization – employees, founders, […]
Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]
“The consumer is not a moron; she is your wife” – David Ogilvy I believe this is one of the most powerful quotes in all of marketing, and in business in general. In our day to day, when we are surrounded by our coworkers and peers, it can be so easy to fall into a […]
Over the past few blogs we have focused on storytelling as a form of marketing. We’ve gone over quite a bit of information that we hope will be helpful in your future endeavors. We’d like to put a nice bow on this series and do a quick debrief on some of the more important points. […]
If you are at all familiar with marketing and advertising, you can probably name off many of the most used channels. Television ads, search engine marketing, and yes, even radio are all frequently used methods of reaching people. Since we are on the subject of storytelling, we must beg the question; “which of the myriad […]
“You can’t sell anything if you can’t tell anything.” – Beth Comstock Storytelling is a long and respected tradition. Stories have been humanity’s primary means of communication and education since we first learned to speak to one another. It is both art and science, and brings people together more than idle chit chat. From the […]
Marketing companies often work with sales staff to help them create more opportunities to sell their products and their brand to their target audiences. If your small business is large enough to need a sales staff, they of course need to be educated in the finer points of your brand and what it offers to […]