The team at Encite International want to wish you and your family a happy holidays and joyous new year! We feel it’s very important to spend time with your loved ones this holiday season and this time of year is the perfect time to do that. This is also a time you should take to […]
Alright marketers, continuing on the topic of storytelling, we are going to discuss when to tell your story and topics under this such as the frequency and availability of the content. One of the most appealing benefits of storytelling is audience engagement. Unlike typical advertisements that people just want to fast-forward through or click the […]
Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]
Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]
As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]
As we have previously discussed in our blog on ‘Changing Company Image – Rebranding,’ there are often decisions company’s are forced to make regarding their brand image and assessing if rebranding should occur. Once a decision to rebrand has been chosen it is important to understand the pros and cons of making that change. When […]
As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]
Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]
“The consumer is not a moron; she is your wife” – David Ogilvy I believe this is one of the most powerful quotes in all of marketing, and in business in general. In our day to day, when we are surrounded by our coworkers and peers, it can be so easy to fall into a […]
In my own content creation, I have always found the question of audience a particularly challenging one. Who exactly am I supposed to be writing to? The blogs I have written, videos I have made, posts I have created could be easily viewed by anyone. So how do I make what I am writing relevant […]