If you have hired vendors to represent your brand and your company by selling your products for you, you may have a tendency to let your pride get the best of you. Your vendors aren’t an extension of your company the way that your sales staff is, so you can’t expect them to know more […]
Choosing a vendor to sell your products for you can be a tricky task, but if you can get the right company for the job, you will see your sales numbers rise dramatically. Many small businesses choose to use vendors to help sell their products because they often need all the help they can get […]
A good sales staff is crucial to any business that sells products or services. Large corporations know this, that’s why they compensate their salesmen and women so well. Small businesses need to recognize the potential of a team of hard-working, motivated, productive salespeople all focused on putting your products in front of as many people […]
Confidence is the key to success in almost any endeavor. Everything from sports to business requires confidence to be successful. To hit a home run, you have to have the confidence to swing the bat. To sell a product or service, you have to be confident in the product or service itself, and have the […]
Social media is everywhere these days. For the past decade, social media has grown into our lives, and with the rise of smart phones, we can take our Facebook, Twitter, and LinkedIn network everywhere we are. It has never been easier for those who want to stay connected to get up-to-the-minute updates about the people […]
Psychologists describe cognitive dissonance as the mental stress that occurs when someone is confronted by information that conflicts with their existing beliefs or values. People want internal consistency. When something challenges our assumptions, we do whatever we can to regain the consistency between what we believe and our reality. A classic example of cognitive dissonance […]
The challenges for advertising agencies aren’t any bigger than any another business. We deal with unruly clients, dishonest employees and stubborn vendors. We also worry about new business development, economic ups & downs and competitors, just like everyone else. So our problems aren’t totally unique, they are just different especially if you work with small […]
Any business would give just about anything to build a loyal client base. In fact, many do give everything attempting just that. Unfortunately, due to poor marketing and advertising, business decisions or an inferior product, failure for many businesses is a reality. So if you were a small business fortunate enough to have a loyal […]
Social Media management is a phrase becoming more and more prevalent in our everyday vocabulary. Well at least in Encite’s vocabulary. Marketing and advertising agencies continue to see these projects on a regular basis. I know we have several clients that we manage their social media channels for. One in particular is Supper Solutions (SS), […]
I really enjoy working directly with Encite’s small business clients. They are innovative, driven and hard working business people with a passion for their companies, industry and customers. My role as president of an advertising and marketing agency sometimes requires me to be in confrontational situations or have uncomfortable conversations. This is the nature of […]