As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course […]
As a small business owner myself here in Denver, I have my hands in virtually every facet of my marketing agency. Not only do I participate in the marketing and advertising elements of creative, strategy and online, but I have to oversee accounting and invoicing, which isn’t something I really enjoy doing, to tell you […]
Social Media management is a phrase becoming more and more prevalent in our everyday vocabulary. Well at least in Encite’s vocabulary. Marketing and advertising agencies continue to see these projects on a regular basis. I know we have several clients that we manage their social media channels for. One in particular is Supper Solutions (SS), […]
I am involved in several business, trade and networking groups here in Denver. They vary from government groups to alumni associations to charity organizations. I am active in these groups for a variety of reasons, but they ultimately help me acquire business for my marketing and advertising agency. One of the groups that is close […]
Attending after hours networking events, alumni affairs and interesting seminars are just one strategy owners and employees of a marketing and advertising agency such as mine might implement to foster new business, expand our network or drink beer. Fortunately for me, the owner of American Databank (a former employer of mine) invited me to a […]
Continuing to educate myself is very important to me. After college, many graduates think, “Awesome! I don’t have to study anymore.” Couldn’t be further from the truth if you want to be successful. So, I receive many articles in my inbox and read many more through the Internet and industry websites. This morning an article […]
Ready. Fire. Aim. Nahhhh, that’s too cliché. Throw it at the wall and see what sticks? Ummmm, a little too graphic. How about this: Let’s play it by ear. Ever used any of these phrases when implementing a project or initiative? If so, it probably costs you more than it should have. The phrase strategic […]
I just happened across this infographic talking about the wildly popular MAD MEN television show. Although this is very interesting, I would have to disagree with Carrington College’s salary for Don Draper. They have him making $80,000 per year in 2010 dollars which is exceptionally low, especially for top talent producing the best campaigns. What […]
During the course of working for marketing agencies, including my own, I have encountered some great insights. Some are what I expected and some take me completely by surprise. Finding out that a current small business client hasn’t a lick of marketing training or a creative bone in their body doesn’t surprise me. Seeing that […]
It is a Herculean task to create, implement, manage and evaluate an entire marketing program. I know. I have implemented several. From strategy to tactics to vendor management, it is tough. The Colorado Avalanche Hockey Club has implemented a new one this year. At least, they have improved on it from last year anyway. I […]