2012 has been a great year for Encite International. The marketing and advertising industry has seen a pretty good rebound from the Great Recession. Slowly but surely we are getting back to work levels not seen since 2007. As a Denver based advertising agency, we work with a wide variety of clients including many real […]
In advertising and marketing circles, conversations about working on the marketing agency side versus working as an in house marketing person are pretty common. Many people are partial to one side or the other, but each has their pros and cons. I think Denver is a pretty conventional market. We have several large companies that […]
Advertising agencies have adapted to new marketing tools very well over the years. In fact, a certain advertising agency (not mentioned) has pioneered several new initiatives that are now common practice. With online communities and social media becoming an ordinary ritual for millions, marketing agencies use this instrument to create awareness, promote sampling and establish […]
Advertising and marketing agencies salivate over certain clients. At least, Encite does. Well, not literally. Certain clients’ products and services make it easier on marketing agencies because of their fundamental offerings. These offerings tend to be easy to connect to an emotion, and emotion is a great influencer of buyer behavior. Whether you are aware […]
The marketing and advertising industry is pretty unique. Marketing and advertising agencies can struggle with the varying dichotomies of the trade. This industry is objective given that clients are expecting a return on their marketing investment by seeing real gains in revenue, market share and brand recognition. It is also subjective on the creative side […]
Small businesses obviously have many challenges, with many considerable decisions coming across business owners’ desks everyday. Budgetary concerns are constantly a big one, but the one that owners must inevitably face is addressing those tasks that they outsource. Outsourcing to vendors that specialize in certain fields are vital in creating and maintaining great work, which […]
You get what you pay for. We have all heard that cliché. But there is some truth to it. As a Denver based marketing and advertising agency, Encite works with many small businesses on a variety of projects including website creation, direct mail and social media management. One of the biggest challenges in working with […]
I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]
Any business would give just about anything to build a loyal client base. In fact, many do give everything attempting just that. Unfortunately, due to poor marketing and advertising, business decisions or an inferior product, failure for many businesses is a reality. So if you were a small business fortunate enough to have a loyal […]
Social Media management is a phrase becoming more and more prevalent in our everyday vocabulary. Well at least in Encite’s vocabulary. Marketing and advertising agencies continue to see these projects on a regular basis. I know we have several clients that we manage their social media channels for. One in particular is Supper Solutions (SS), […]