Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
We’ve all heard the phrase “It’s not what you know, it’s who you know.” While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]
If you are at all familiar with marketing and advertising, you can probably name off many of the most used channels. Television ads, search engine marketing, and yes, even radio are all frequently used methods of reaching people. Since we are on the subject of storytelling, we must beg the question; “which of the myriad […]
Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]