SEO is something we’ve talked about a lot recently, and for good reason. It’s how people find your website, where they’ll ultimately learn more about you and decide whether or not they want to take that engagement to the next level. A big part of whether or not they’ll stick around has to do with […]
More often than not, SEO and social media are thought of as two separate areas of expertise and two separate tactical conversations — and that makes sense, because there are some pretty start differences. SEO strategy focuses on making your website more easily accessible so that the people searching for related queries about your industry […]
Bring in more leads and see the kind of campaign ROI you’ve been chasing with some of our PPC pro tips. Of course, when we say “more leads”, we really mean, “more of the right kind of leads”. The right PPC strategy can do a lot of things – help you reach your illusive lead […]
At the beginning of 2024, there were more than 5 billion estimated social media users worldwide, with an average person using 6.7 different social networks per month. Whether your audience is made up of YouTube streamers, Pinterest curators, or X ranters, the vast network of social platforms offers unique and invaluable opportunities to connect with […]
Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
You’ve got a solid product, a loyal customer base, and a great sense of brand identity. So what’s missing? One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]
2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]
If you are at all familiar with marketing and advertising, you can probably name off many of the most used channels. Television ads, search engine marketing, and yes, even radio are all frequently used methods of reaching people. Since we are on the subject of storytelling, we must beg the question; “which of the myriad […]
Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Content marketing got more complex in 2016, requiring advertising agencies to adapt quickly. Those who hopped on rising trends in 2016 were successful, and those who didn’t were left behind. 2016 was the beginning of many digital and content marketing trends that will have a big impact in 2017 as well. As we progress into […]