Branding is one of the most complex and difficult things an ad agency can do for its clients. This is because branding is a psychological task. It centers on what customers think about your brand as a company and where it fits in with their needs and wants. In order for your business and brand […]
As a small business owner, your brand and your reputation is all you have. All the capital in the world will only succeed in helping you fail slower if you don’t actively manage your brand and your brand’s reputation. If you have a large part of your business come through the Internet, whether through advertising […]
If you’re a small business owner with any kind of online presence, you know how important it is to keep your target audience engaged with your online content and the look of your website. There are many websites advertising and offering services to millions of consumers around the world, and even in your local area, […]
In the world of online marketing, first impressions are everything. Many customers, especially those looking for products or services to order directly from your website in the moment they enter the site, will not bother with a website that is hard on the eyes, hard to navigate, hard to read, or doesn’t feel legitimate. This […]
Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]
Small businesses these days are losing faith in their marketing agencies and the strategies they offer for a number of reasons. Obviously, if a marketing plan isn’t focused on their target audience or it doesn’t highlight the best attributes of a business to bring in more foot traffic and web traffic, it’s easy to lose […]
Despite the stigma that interruption advertising still gets in marketing communities, the fact remains that it can be an effective way of getting your company’s brand in the minds of your target market. Interruption advertising places your brand in the same context as your customers’ favorite television shows, music videos, and any kind of media […]
Managing your business’s reputation is more than managing your brand. Your brand is the business’s identity—what it sells, how its products and services are useful, what issues it plans on solving for people and how, etc. Your business’s reputation is a constantly shifting perception by your audience and your local community. If you own a […]
With a little help, you can grow your business on the Internet and gain foot traffic in stores. However, when you need small bits of information on how to promote your business on the Internet and a few tips and tricks for implementing the solutions your advertising firm gave you, you’ll need a few websites […]
Leadership is probably the single most elusive advantage a company can have. It’s also the most important. All of the work done by your ad agency, all of the analytics your tech team runs, all of the website building, and customer service efforts in the world can’t make up for weak leadership at the head […]