Choosing a vendor to sell your products for you can be a tricky task, but if you can get the right company for the job, you will see your sales numbers rise dramatically. Many small businesses choose to use vendors to help sell their products because they often need all the help they can get […]
A good sales staff is crucial to any business that sells products or services. Large corporations know this, that’s why they compensate their salesmen and women so well. Small businesses need to recognize the potential of a team of hard-working, motivated, productive salespeople all focused on putting your products in front of as many people […]
Confidence is the key to success in almost any endeavor. Everything from sports to business requires confidence to be successful. To hit a home run, you have to have the confidence to swing the bat. To sell a product or service, you have to be confident in the product or service itself, and have the […]
Psychologists describe cognitive dissonance as the mental stress that occurs when someone is confronted by information that conflicts with their existing beliefs or values. People want internal consistency. When something challenges our assumptions, we do whatever we can to regain the consistency between what we believe and our reality. A classic example of cognitive dissonance […]
It has happened to all of us. We get an email that looks like this: DEAR ADAM, THANKS SO MUCH FOR MEETING WITH ME YESTERDAY. I REALLY ENJOYED LEARNING ABOUT YOUR MARKETING AGENCY LOCATED HERE IN DENVER. DO YOU THINK YOU HAVE ANY INTEREST IN OUR SERVICE OR PRODUCT? IF SO, PLEASE LET ME KNOW. […]
Can smell be a factor in a brand? Smell can be a tremendous factor is how a brand is perceived to consumers. As one of the five senses, smell can associate with different emotions which ensures a more significant connection to a person, product or store. We are bombarded with our visual sense with so […]
As a full service advertising agency, we get a bunch of questions and alot are the same. Other people have the same questions, so here is our regular post to answer those questions! BIZ QUIZ TUESDAY! (sometimes it’s Mondays…but this time it is Tuesday) How do I build my brand? Many advertising agencies have this […]
We decided to start a new feature on our blog where we share with the rest of our audience all the questions we get when speaking and working with small businesses. As a full service marketing agency, we get a wide variety of inquiries and many of them are the same. So we know other […]
Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
Feedback is great. It helps from both a personal and professional perspective for individuals and corporations to grow, develop and mature. Now one has to be prepared because feedback, whether it is requested or not, can be humbling. This is why the majority of individuals don’t ask for it. From a marketing agency perspective, we […]