Category: Creative

27 May 2017

What is Your Story and Why Does It Matter?

“You can’t sell anything if you can’t tell anything.” – Beth Comstock Storytelling is a long and respected tradition. Stories have been humanity’s primary means of communication and education since we first learned to speak to one another. It is both art and science, and brings people together more than idle chit chat. From the […]

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06 Apr 2017

Designing your company’s image

In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]

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15 Feb 2017
Logo Design, Marketing Denver

Why You Need a Design Tool Like Mark Maker

Want to read more great marketing content? Sign up for our newsletter which has exclusive articles! Kevin J. Ryan wrote an article on a new logo designer called Mark Maker, which uses highly complex algorithms to design a logo for your organization for free. He cited a few examples of terrible logo designs and looked […]

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01 Apr 2016
Strategic Planning, Strategic Marketing, Hire a Marketing Agency

Three Reasons Why Hiring a Marketing Agency is Better Than Hiring a Marketing Manager

This is a really long title for a reason: The world needs to know that hiring a marketing agency is better than hiring a marketing manager in-house. It may seem like having a marketing manager for your business will be more efficient than hiring an outside marketing agency, but actually the opposite is true. If […]

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09 Dec 2015
Consumer Confidence, Branding, Reputation Management

Build Customer Confidence in Your Brand

Warren Buffet says that “it takes 20 years to build a reputation and five minutes to ruin it.” He didn’t know how right his words would be years after he said it. In today’s digital marketplace, it takes about five seconds for a customer to decide whether or not to trust your business. Many of […]

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31 Jul 2015
Market Agency, Creative Firm, Denver

The Importance of Timelines

Timelines, as any good ad agency in Denver will tell you, are important in any kind of business agreement. They keep everyone’s expectations the same and set clear rules for how any work relationship operates. For example, your business needs advertising work done by the end of the month. If you don’t make this expectation […]

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