Whenever a new year starts, there is an influx of self-improvement articles, commentaries and lists. We here at Encite have been guilty of this although we can see some value in it. So we are going to provide one here today! In marketing and advertising, improvement is the key to successful initiatives, campaigns and programs. […]
Category: Integrated Marketing
Working within budgets
Advertising agencies have a big task. Clients come to us with a certain expectation on how their marketing and advertising is going to look, communicate and most importantly, provide results. As a Denver advertising agency, Encite still has the same challenges as the rest of the industry. We aren’t too worried about providing measurable and […]
New Year, new chances to screw up
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]
New Year’s Resolution
2012 has been a great year for Encite International. The marketing and advertising industry has seen a pretty good rebound from the Great Recession. Slowly but surely we are getting back to work levels not seen since 2007. As a Denver based advertising agency, we work with a wide variety of clients including many real […]
Agency side versus client side
In advertising and marketing circles, conversations about working on the marketing agency side versus working as an in house marketing person are pretty common. Many people are partial to one side or the other, but each has their pros and cons. I think Denver is a pretty conventional market. We have several large companies that […]
Sacrificing quality because of budgets
You get what you pay for. We have all heard that cliché. But there is some truth to it. As a Denver based marketing and advertising agency, Encite works with many small businesses on a variety of projects including website creation, direct mail and social media management. One of the biggest challenges in working with […]