Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]
Alright marketers, continuing on the topic of storytelling, we are going to discuss when to tell your story and topics under this such as the frequency and availability of the content. One of the most appealing benefits of storytelling is audience engagement. Unlike typical advertisements that people just want to fast-forward through or click the […]
Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]
Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]
In my own content creation, I have always found the question of audience a particularly challenging one. Who exactly am I supposed to be writing to? The blogs I have written, videos I have made, posts I have created could be easily viewed by anyone. So how do I make what I am writing relevant […]
“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Ahh yes. The all-important content creation. In the marketing world, content creation is everything in social media and website marketing. You have to have great content. We’ve heard it dozens of times. But what is so important about content, and why must […]
Marketing is a fickle profession to say the least. Everything we do, every advertisement, every press release, every product is laid bare to the ever-changing mood of public opinion. Our job as marketers is to leverage what we know about societal behaviors to help clients sell and grow their business. Many aspects of our profession […]
Marketing is all about finding your target audience and selling your brand to the people most likely to respond to your messages and come to you for their needs. Every marketing agency in Denver tells their clients these basic facts to help their marketing efforts online and in physical locations. Marketing success leads to higher […]
By now you’ve heard all there is to say about quality web content. By web content, in this context, I mean blogs. Blogging and having a ‘Blog’ section on your website is a great way to get your business’s website in front of as many eyes as possible, especially in front of your target audience. […]