As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]
We have been talking recently about changing a brand’s image and overall design. We’ve stressed how important perception is to success, and how a good design can make or break a business. But once we have everything updated and implemented correctly, how can we determine how well the change was received? One simple way is […]
As a small business owner, it’s your job to keep your clients happy. This is especially crucial when you’re just starting out because you may find yourself relying on a few clients for all or most of your business. As any advertising company in Denver will tell you, your first priority should be to respond […]
Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]