As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]
Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]
“The consumer is not a moron; she is your wife” – David Ogilvy I believe this is one of the most powerful quotes in all of marketing, and in business in general. In our day to day, when we are surrounded by our coworkers and peers, it can be so easy to fall into a […]
Over the past few blogs we have focused on storytelling as a form of marketing. We’ve gone over quite a bit of information that we hope will be helpful in your future endeavors. We’d like to put a nice bow on this series and do a quick debrief on some of the more important points. […]
In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]
What exactly is SEO? Search Engine Optimization is the process of improving a webpage and improving it to increase visibility on search engines. SEO is separate from advertising as it focuses on a search engine’s organic results. It involves no payment for keywords and no negotiating with different search engine providers. It is not a […]
Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Event marketing is an excellent way to reach many customers quickly. At a base level, event marketing is a subset of the much larger sponsorship marketing category. It is the opportunity to support events in some way in exchange for being able to market your brand at the event. The current leaders in global sponsorships […]
Want to read more great marketing content? Sign up for our newsletter which has exclusive articles! Kevin J. Ryan wrote an article on a new logo designer called Mark Maker, which uses highly complex algorithms to design a logo for your organization for free. He cited a few examples of terrible logo designs and looked […]
Ask any designer at an ad agency and they will tell you their job is critical to your business’s online success. Normally, when someone tells you that, you have to take what they say with a grain of salt. But in this case, they’re right. A good marketing agency will of course walk you through […]