Each creative agency in Denver loves small business owners as clients for many reasons. Those who are the sole owner of their small business tend to care more about the success of the business than executives brought in to run a company that is not theirs. This is not to suggest that Chief Executive Officers […]
As a small business owner, it’s your job to keep your clients happy. This is especially crucial when you’re just starting out because you may find yourself relying on a few clients for all or most of your business. As any advertising company in Denver will tell you, your first priority should be to respond […]
Running a small business of any kind is difficult. Most small businesses in the United States fail after a couple of years, and most take longer than that to become profitable. Marketing firms in Denver can help small businesses by giving them the tools to advertise effectively, but all the bells and whistles in the […]
If you have hired vendors to represent your brand and your company by selling your products for you, you may have a tendency to let your pride get the best of you. Your vendors aren’t an extension of your company the way that your sales staff is, so you can’t expect them to know more […]
Choosing a vendor to sell your products for you can be a tricky task, but if you can get the right company for the job, you will see your sales numbers rise dramatically. Many small businesses choose to use vendors to help sell their products because they often need all the help they can get […]
A good sales staff is crucial to any business that sells products or services. Large corporations know this, that’s why they compensate their salesmen and women so well. Small businesses need to recognize the potential of a team of hard-working, motivated, productive salespeople all focused on putting your products in front of as many people […]
Confidence is the key to success in almost any endeavor. Everything from sports to business requires confidence to be successful. To hit a home run, you have to have the confidence to swing the bat. To sell a product or service, you have to be confident in the product or service itself, and have the […]
Social media is everywhere these days. For the past decade, social media has grown into our lives, and with the rise of smart phones, we can take our Facebook, Twitter, and LinkedIn network everywhere we are. It has never been easier for those who want to stay connected to get up-to-the-minute updates about the people […]
Psychologists describe cognitive dissonance as the mental stress that occurs when someone is confronted by information that conflicts with their existing beliefs or values. People want internal consistency. When something challenges our assumptions, we do whatever we can to regain the consistency between what we believe and our reality. A classic example of cognitive dissonance […]