In the world of online marketing, first impressions are everything. Many customers, especially those looking for products or services to order directly from your website in the moment they enter the site, will not bother with a website that is hard on the eyes, hard to navigate, hard to read, or doesn’t feel legitimate. This […]
Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]
If your small business is online and marketing to customers all over the world, chances are you need to reach more customers all the time with a broadly appealing marketing campaign to go with your broadly appealing products and services. Selling products and making your business website available to customers around the world is obviously […]
Email marketing is still very much a vital part of any digital advertising campaign for most businesses today. With the option to sign up for newsletters and updates, customers can get connected to the businesses they need the most. Still, many businesses struggle to bring in customers and web traffic because of the stigma that […]
Small businesses these days are losing faith in their marketing agencies and the strategies they offer for a number of reasons. Obviously, if a marketing plan isn’t focused on their target audience or it doesn’t highlight the best attributes of a business to bring in more foot traffic and web traffic, it’s easy to lose […]
This is a really long title for a reason: The world needs to know that hiring a marketing agency is better than hiring a marketing manager in-house. It may seem like having a marketing manager for your business will be more efficient than hiring an outside marketing agency, but actually the opposite is true. If […]
Social media is a powerful tool for companies to draw more traffic to their websites, advertise new products and services, and engage with current or prospective customers and clients. Even brick-and-mortar stores can benefit by broadcasting news about the company on social media outlets. These outlets can help broaden the exposure of any company or […]
There’s a simple fact that, if marketing firms are telling you the truth, if your company website isn’t optimized for mobile users, you’re losing sales. According to a study featured on Mobify.com, 57% of mobile users will abandon your site if it takes more three seconds to load on their phones, and 30% of mobile […]
Despite the stigma that interruption advertising still gets in marketing communities, the fact remains that it can be an effective way of getting your company’s brand in the minds of your target market. Interruption advertising places your brand in the same context as your customers’ favorite television shows, music videos, and any kind of media […]
Managing your business’s reputation is more than managing your brand. Your brand is the business’s identity—what it sells, how its products and services are useful, what issues it plans on solving for people and how, etc. Your business’s reputation is a constantly shifting perception by your audience and your local community. If you own a […]