Category: Advertising

08 Dec 2012
Marketing Agency Denver CO | Marketing Consultants | Advertising Agencies Denver

Emotional connection to your brand

Advertising and marketing agencies salivate over certain clients. At least, Encite does. Well, not literally. Certain clients’ products and services make it easier on marketing agencies because of their fundamental offerings. These offerings tend to be easy to connect to an emotion, and emotion is a great influencer of buyer behavior. Whether you are aware […]

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09 Nov 2012
Creative | Graphic Design, Collateral Materials | Marketing Agency Denver CO

Huge marketing and advertising blunder: American Apparel

I like American Apparel (AA). I have one of their shirts, although I am on the edge of being outside their target demographic. They have some edgy marketing and advertising campaigns that are designed to create awareness and controversy. Their marketing agency probably doesn’t have to pitch these advertising campaigns very hard to AA’s CEO, […]

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