These five rules of email etiquette are useful not only to small business owners making critical communications over email, they are the general rules for all professional email communication. They are especially important for small business owners, however, because generating new business and forming relationships between professionals is critical to the success of a small […]
“Marketing success” means different things to different people and businesses. To some, marketing success means taking over a larger market share for their business, to others, it means increased foot or Internet traffic, with a larger percent of those visitors turning into viable leads and increased sales. Depending on your business model and the market […]
Every advertising agency in Denver would love to help your growing business expand and bring in more customers. Your business is dependent on its ability to appeal to new customers all the time. This is how you increase your market share and grow. Keeping your regular clients and customers is important as well, but your […]
Timelines, as any good ad agency in Denver will tell you, are important in any kind of business agreement. They keep everyone’s expectations the same and set clear rules for how any work relationship operates. For example, your business needs advertising work done by the end of the month. If you don’t make this expectation […]
How do you add user generated content into your marketing? Asking fans and customers help you with your marketing is a great idea! It gets them engaged with the brand while taking another task off your plate. A great way to add user generated content to your marketing is to ask fans and customers to […]
The challenges for advertising agencies aren’t any bigger than any another business. We deal with unruly clients, dishonest employees and stubborn vendors. We also worry about new business development, economic ups & downs and competitors, just like everyone else. So our problems aren’t totally unique, they are just different especially if you work with small […]
We decided to start a new feature on our blog where we share with the rest of our audience all the questions we get when speaking and working with small businesses. As a full service marketing agency, we get a wide variety of inquiries and many of them are the same. So we know other […]
Well, we are delving into a subject that many people have addressed before: Social Media mistakes. I hope that what we have learned here at Encite working on clients’ social media strategies is at least a little useful and unique to those small business owners out there. As an advertising agency, we have spent a […]
Feedback is great. It helps from both a personal and professional perspective for individuals and corporations to grow, develop and mature. Now one has to be prepared because feedback, whether it is requested or not, can be humbling. This is why the majority of individuals don’t ask for it. From a marketing agency perspective, we […]
Empathy. Frustration. Compassion. Annoyance. I think every marketing and advertising agency experiences these feelings when working with clients. In fact, any marketing agency that is worth anything must at some point feel personally connected with the work they are performing, so these emotions will inevitably appear. At times, I can become really frustrated with clients […]