In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]
The Arapahoe Community College Faculty Senate named Encite Creative Director Jeff Petersen the Arts, Humanities, Business, and Technology Adjunct of the Year for the second time in his 13-year career. Petersen uses his years of experience designing ads, creating marketing plans, and producing excellent work to bring his students closer to the professional world, and […]
Each creative agency in Denver loves small business owners as clients for many reasons. Those who are the sole owner of their small business tend to care more about the success of the business than executives brought in to run a company that is not theirs. This is not to suggest that Chief Executive Officers […]
A good sales staff is crucial to any business that sells products or services. Large corporations know this, that’s why they compensate their salesmen and women so well. Small businesses need to recognize the potential of a team of hard-working, motivated, productive salespeople all focused on putting your products in front of as many people […]
Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]
As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course […]
Advertising agencies have a big task. Clients come to us with a certain expectation on how their marketing and advertising is going to look, communicate and most importantly, provide results. As a Denver advertising agency, Encite still has the same challenges as the rest of the industry. We aren’t too worried about providing measurable and […]